In 1927, 7-Eleven opened its first store in Oak Cliff, Dallas, revolutionizing convenience and reshaping the rhythms of daily life. Nearly 100 years later, innovation remains at the heart of everything we do. 

To honor our history and celebrate the city that shaped us, 7Collection partnered with By Way of Dallas—a streetwear brand deeply rooted in Dallas’s culture and creativity. Together, we’ve created a collection that captures the entrepreneurial spirit, diversity, and bold innovation that define Dallas.

This partnership bridges the past and future, blending 7-Eleven’s legacy of ingenuity with By Way of Dallas’s fresh perspective. Every piece in the collection features the iconic coordinates marking the location of 7-Eleven’s very first store in Oak Cliff. These numbers are more than a design detail—they connect the collection to our origins while celebrating the journey ahead.